03 – George Bradt of PrimeGenesis

George Bradt is the founder and Managing Director of executive onboarding group PrimeGenesis. He has provided consulting assistance to Elizabeth Arden, Merrill Lynch, MTV, and Miller Brewing.

Bradt received an AB from Harvard, and an MBA from The Wharton School at the University of Pennsylvania. He served as an executive in sales, marketing, and general management around the world at Unilever, Procter & Gamble, Coca-Cola, and J.D. Power and Associates as chief executive of its Power Information Network spinoff.

Bradt is author or co-author of three books about onboarding, “The New Leader’s 100-Day Action Plan“, “Onboarding“, and “The Total Onboarding Program” and two books about parenting, “Back-To-School Chats, Advice From Fathers To Their Sons”, and “Back-To-School Chats – Advice From Mothers To Their Daughters”.

Bradt was also one of the authors of the iPad app New Leader Smart Tools.

He writes a weekly column on Forbes.com, The New Leader’s Playbook.

Highlights From the Podcast:

  • We are all new leaders – all the time.
  • Leadership is about inspiring & enabling others
  • Moving into new roles are crucible events of leadership and some of the toughest challenges people face.
  • Nearly half of new leaders fail in their first 18 months – but there are steps that you can take to minimize this by:
    • Getting a head start
    • Managing the message
    • Building a team
  • George highlights on “Getting a head start” that the transition into your new position is not the time to rest on your laurels; this is the time to be different and identify key stakeholders and begin to develop key relationships.
  • George points out how critical it is to “Embed a Burning Imperative” when building your team; making sure they are bought into a cause and the historical context of the company.
  • George talks about how and why leaders fail; even referencing the latest fall of Lance Armstrong.