193 – Torie Clarke: Senior VP for Corporate Affairs at SAP; Communication Expert

Torie ClarkeA Senior Vice President for Corporate Affairs at the multinational software corporation SAP and on-air commentator for ABC, Torie Clarke has advised some of the world’s top executives. Best known to the public as the chief spokesperson for the Pentagon on 9/11 and the beginning of the Iraq war, Ms. Clarke has long been respected within the worlds of politics and public relations as one of the most insightful experts on communication in the age of transparency. The architect of the media “embedding” program in Iraq, Clarke has stood on the leading edge of this transformation of the information environment for more than two decades.

In a media environment in which transparency is inescapable, blogs are better trusted than the front pages and YouTube can draw more viewers than the evening news, the information space reaches everywhere— and everyone, from CEOs to frontline employees, is a communicator. No one understands that dynamic better—or has done more to help politicians, industries, and organizations harness the possibilities and navigate the perils of this new communications landscape—than Torie Clarke.lipstick on a pig

A nationally acclaimed expert on crisis communications as well as public outreach, she has been Senior Advisor of Communications and Government Relations to Comcast, President of Bozell Eskew advertising, head of the Washington office of the internationally known public relations firm of Hill and Knowlton and Vice President of the National Cable Telecommunications Association.

As Assistant Secretary of Defense for Public Affairs during the first moments of the war on terror, press secretary for George H.W. Bush’s 1992 re-election campaign and more, Ms. Clarke has witnessed history— and helped to make it—from vantage points ranging from Air Force One to the war room inside the Pentagon on 9/11. She has appeared on programs ranging from 60 Minutes to Good Morning America to The Daily Show with Jon Stewart. She has been a close advisor to Arizona Senator John McCain since his early days in Congress as well as Assistant U.S. Trade Representative during the first Bush Administration.

In her book Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game, Clarke offers a complete guide to the age of transparency. Entertaining, approachable and full of crucial insight and practical guidance, Lipstick on a Pig is indispensable not only for business figures and media relations specialists, but also for the vast range of communicators whose words and actions shape the public image of their organizations today.

192 – Mark Sanborn: Developing Leaders in Business & Life

Mark Sanborn 2Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

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Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. Most recently he served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

Mark is the author of eight books, including the bestseller The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary which has sold more than 1.6 million copies internationally. His other books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, Teambuilt: Making Teamwork Work, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do and his most recent book, Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between. His latest book is Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results which was released March 2013.

He has created and appeared in 20 videos and numerous audio training programs. His video series Team Building: How to Motivate and Manage People made it to the #2 spot for bestselling educational video series in the U.S.

Mark’s list of over 2400 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.

“We each know how good we have become,” Mark says, “but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.

A Speaker is Born

Mark Sanborn gave his first speech at the age of 10 in a 4-H safety speaking contest. He did so poorly and lost so badly that he decided to try again. After that he was hooked. Public speaking became his passion and eventually his vocation.

A graduate of The Ohio State University, Mark worked his way through college as an After Dinner Speaker. After graduation, he was an Account Executive, Regional Manager and Associate Publisher in the magazine publishing industry.

Mark Sanborn entered professional speaking full-time in 1986.

What Drives Mark Sanborn?

Once asked what he would like as an epitaph, Mark explained, “Malcolm Forbes asked that his gravestone read, ‘While alive, he lived.’ I aim beyond that. As a result of my life, work and relationships, I would hope my headstone someday reads, “While alive, he lived. While he lived, he loved. Because he loved, he served. And when he served, he led.”

He resides in the greater Denver, Colorado area with his wife Darla and sons Hunter and Jackson. Mark is also an avid downhill skier, scuba diver and motorcyclist.

We invite you to learn more about Mark Sanborn and how his keynote presentations, books and learning resources on leadership, customer service, and remarkable performance can make an extraordinary difference in your work and life.

191 – Sharyl Attkisson: Investigative Journalist; Author of “Stonewalled”

sharyl-attkisson-587x620Sharyl Attkisson is an Emmy award winning investigative journalist and author.

She became a Washington-based correspondent for CBS News in January 1995. Prior to that, she co-anchored CBS News “Up to the Minute.”

Before joining CBS, Attkisson was an anchor and correspondent for CNN (1990-1993). From 1996-2001, in addition to her CBS News duties, Attkisson hosted a half-hour weekly medical news magazine on PBS entitled “HealthWeek.”

Prior to working on the national news, Attkisson was a reporter, anchor and/or producer at WTVT Tampa (1986-1990), WBNS Columbus, Ohio (1985-1986) and WTVX Ft. Pierce (1982-1985).

Attkisson was one of the first journalists to fly on a military combat mission: a B-52 sortie in Kosovo. She also flew on an F-15 fighter jet Combat Air Patrol (CAP) flight.

Attkisson attended the University of Florida College of Journalism and Communications where she worked as a reporter at WUFT-TV and WRUF radio. Attkisson served on the University’s Journalism College Advisory Council (1993-1997) and was chairman in 1996. In 1997, she received the University of Florida’s Alumnae of Outstanding Achievement Award. She co-authored the college textbook: “Writing Right for Broadcast and Internet News” (Allyn & Bacon 2003).

Visit sharylattkisson.com 

About the Book: “Stonewalled”

Seasoned CBS reporter Sharyl Attkisson reveals how she has been electronically surveilled while digging deep into the Obama Administration and its scandals, and offers an incisiveStonewalled__38079.1406901750.251.374 critique of her industry and the shrinking role of investigative journalism in today’s media.

Americans are at the mercy of powerful figures in business and government who are virtually unaccountable. The Obama Administration in particular has broken new ground in its monitoring of journalists, intimidation and harassment of opposition groups, and surveillance of private citizens.

Sharyl Attkisson has been a journalist for more than thirty years. During that time she has exposed scandals and covered controversies under both Republican and Democratic administrations. She has also seen the opponents of transparency go to ever greater lengths to discourage and obstruct legitimate reporting.

Attkisson herself has been subjected to “opposition research” efforts and spin campaigns. These tactics increased their intensity as she relentlessly pursued stories that the Obama Administration dismissed. Stonewalled is the story of how her news reports were met with a barrage of PR warfare tactics, including online criticism, as well as emails and phone calls up the network chain of command in an effort to intimidate and discourage the next story. In Stonewalled, Attkisson recounts her personal tale, setting it against the larger story of the decline of investigative journalism and unbiased truth telling in America today.