98 – Greg Link: Leadership Consultant, Speaker, Co-author of “Smart Trust”

Greg_LinkGreg Link is the co-founder of the Global Speed of Trust Practice, a fast-growing consultancy committed to influencing people to grow their careers and their organizations at The Speed of Trust.

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As co-founder and Senior Vice President of the Covey Leadership Center, Greg orchestrated the strategy that made Dr. Stephen R. Covey’s book, The 7 Habits of Highly Effective People, one of the two best-selling business books of the twentieth century according to CEO Magazine. The book sold over 20 million copies in 38 languages.

He also created the marketing momentum that helped propel Covey Leadership Center from a start-up company to a $100+ million-dollar enterprise with offices in 40 countries. In addition, Greg managed the publication of The 7 Habits of Highly Effective People in Japanese, leading to over 1 million books sold.

Greg, his business partner Stephen M. R. Covey, and the team at The Speed of Trust Practice, equip people and organizations to measure and uncover the overlooked and underestimated power of trust and harness it as a performance multiplier. Greg challenges the age-old assumption that trust is merely a soft, social virtue and convincingly demonstrates that trust is a hard-edged, economic driver — a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing.

Greg co-authored the book of SMART TRUST with Stephen M.R. Covey; this book is a must read and I highly recommend this book.

The paradox of trust is that we don’t give it until we receive it, but we cannot receive if we do not give. Stephen and Greg do an outstanding job at describing how to create a trusting environment and the five actions of SMART TRUST:

Action 1: Choose to Believe in Trust
Action 2: Start with Self
Action 3: Declare Your Intent
Action 4: Do What You Say
Action 5: Lead Out in Extending Trust to Others