200 – John R. Bell: Former Global CEO & Author of “Do Less Better”

John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world’s most respected blue-chip organizations. A prolific writer, John’s musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He has served as a director of several private, public, and not-for-profit organizations.

Do Less Better has its roots in John Bell’s early career. At that time, John and a young leadership team faced the daunting task of resurrecting a company with a broad product range and buckets of red ink. That team took a step few leaders do, setting aside their own egos and trimming the company down to a shadow of its former self. The business that remained grew rapidly because they concentrated on running it, and nothing else. The lesson-learned served him well throughout his career as a CEO and then consultant: smart sacrifice is the surprising secret to success

Business complexity has never been greater, but it is not the phenomenon itself but rather the inability to cut through the clutter that blocks the way to clarity and coherence.

Do Less Better: The Power of Strategic Sacrifice in a Complex World

 (Palgrave Macmillan USA) teaches leaders how to recognize the complexity within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. A company’s willingness to focus on a particular vision or identity holds the key to competitive advantage in a business world where big keeps getting bigger. 

For leaders, innovators, and entrepreneurs who need help embracing the practices that foster agility, foresight, adaptability, and resilience, Do Less Better provides a tool-kit of road-tested strategies.