207 – Srinivas Rao: Best Selling Author and Host of the Unmistakable Creative Podcast

Srinivas Rao is the CEO of Unmistakable Media and the host of the Unmistakable Creative Podcast, which he started as BlogcastFM in 2010.

He has interviewed over 400 creative entrepreneurs and insanely interesting people. His guests have included ex-cons, happiness researchers, world famous cartoonists and entrepreneurs. Scott Adams, Seth Godin, Tim Ferriss, Shawn Achor and Danielle Laporte, are just few people who have been guests on his show.

Srini is also the creator of an annual TED-like conference called The Instigator Experience, where he brings together his best podcast guests for a 2 day live event.

In 2013, self published The Art of Being Unmistakable which became a Wall Street Journal and Amazon Bestseller.

In this episode of the podcast, Srini talks a great deal about his journey and the importance of authenticity & pursuing your purpose.


The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe
We live in such a hyper-connected society today flooded with so much talent and so much noise.

Talent alone won’t cut it. Whether you’re an artist, musician, writer or creator of sorts, to stand out in the world you must be unmistakable. It’s the only option.

To create unmistakable work, you must take risks. You must cross lines, personal and professional. You must go to the point of a no return.

On my 34th birthday, I asked myself a question. “If this had been the last year of my life, would I have been ok with how I’d lived?” When my answer was a resounding NO, I knew that something had to change.

So I started to write in a way that was more honest, more transparent and more vulnerable than I ever had. I committed career suicide, one Facebook status update at a time. And in that process I found my voice. This collection of essays is about that journey. I hope it inspires you to find that unmistakable artist in yourself.”

The Unmistakable Creative Podcast
Srini Rao goes in-depth with Seth Godin, Tim Ferriss, Danielle Laporte, James Altucher and other artists, writers, entrepreneurs, and instigators.

From performance psychologists, graffiti artists, ex-cons, best-selling authors, world-famous cartoonists, and media powerhouses, we uncover the story and turning points that have made them unmistakable.

Whether you’re starting a movement, advancing a conversation, or building a business, we bring you compelling ANSWERS, not just compelling guests.

For more, visit our 500+ episode archive at UNMISTAKABLECREATIVE.COM (an Unmistakable Media, Inc. company)